For over 30 years, the Kentucky Lottery has earned more than $7.2 billion for the Commonwealth of Kentucky. Our mission is fueling imagination and funding education for all Kentuckians. For nearly two decades, the largest chunk of proceeds – over $5 billion, has gone to funding programs to help Kentucky students stay home and attend college. We have continued to break records – earning over $1 billion in sales every fiscal year since ‘17 to continue to support these important programs.
As a company that was voted Best Places to Work for 4 consecutive years (2021-2024), our team and company values are what makes the difference to college students all across Kentucky.
The Kentucky Lottery’s Core Values:
- Integrity – We do the right thing.
- Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
- Social Responsibility – We are a good corporate citizen, giving back to the community.
- Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
- Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
- Innovation – We embrace innovation, working to proactively see opportunities.
- Fun – We have fun at work and enjoy a positive work environment.
We want to make winners out of our players, retailers, college students and our employees. We are looking for the best talent to join our winning team.
JOB SUMMARY
The Marketing Specialist – Email/CRM supports the Kentucky Lottery Corporation’s (KLC’s) Digital Marketing Team by planning, executing, and optimizing end-to-end email marketing campaigns using Customer Relationship Management (CRM) platform. Strategizes and creates content to increase key performance metrics in player acquisition, growth, retention, and overall brand and beneficiary awareness. Analyzes return-on-investment of campaigns and uses these insights to enhance future campaigns.
ESSENTIAL DUTIES/RESPONSIBLITIES
- Creates, tests, implements, and monitors all email marketing campaigns, ensuring alignment with KLC’s digital marketing strategy. Develops KLC’s email marketing strategy and maintains calendar of scheduled campaigns. Leads bi-weekly collaborative calendar review session with Marketing and Products teams.
- Manages Customer Relationship Management (CRM) platform. Works with external technology partners, vendors, and key internal stakeholders to define strategies and troubleshoot and resolve data and reporting issues.
- Develops multi-channel (email, push, etc.) communication journeys, effectively migrating potential players from leads to engaged consumers.
- Implements optimization recommendations related to the KLC’s marketing automation program utilizing email, SMS, push notifications, etc. Partners with Digital Marketing Team to integrate strategies with web content and other channels.
- Evaluates results of campaigns to determine return on investment (ROI) and recommends enhancements to improve future efforts.
- Designs and develops tools to manage reporting and analytics including key performance indicator (KPI) dashboards for business stakeholders.
- Identifies, researches, and implements emerging technological innovations to enhance digital marketing strategies, optimize campaign performance, and drive engagement in alignment with organizational goals.
- Assists Digital Marketing Manager with special projects and other duties as assigned.
KNOWLEDGE/SKILLS/EXPERIENCE
- Bachelor’s degree in Business, Marketing, or related Social Science required; related experience may be substituted in lieu of degree.
- Minimum two years’ experience with data query systems and software and/or email marketing automation or CRM systems. Experience with Optimove preferred.
- Experience with HTML or other web languages/software a plus.
- Experience in the gaming industry a plus.
- Working knowledge of PC and strong skills in Microsoft Office Suite.
- Proven experience working in collaborative, cross-functional teams, including communications, customer service, information technology, marketing, and vendors.
- Ability to organize work, respond to changing priorities, and multitask.
- Ability to establish and maintain effective relationships with management staff, peers, and employees.
- Proven organizational and analytical skills, as well as practical problem-solving and decision-making skills.
- Ability to exercise considerable judgment and discretion in establishing and maintaining strong partnering relationships.
- Superior ability to effectively communicate at all levels – verbally and in writing.
- Ability to adhere to and meet deadlines. Accountable for the timeliness and quality of all deliverables with minimal oversight.
- Ability to work independently as well as in a team environment.
CORE VALUES
Must be able to exhibit the KLC’s core values:
- Integrity – We do the right thing.
- Accountability – We are accountable to the Governor, the General Assembly, the people of the Commonwealth and to each other.
- Social Responsibility – We are a good corporate citizen, giving back to the community.
- Diversity, Equity & Inclusion – We value and respect our colleagues, our customers, and the communities we serve.
- Teamwork – We believe in collaboration and the strength of people coming together to achieve something great.
- Innovation – We embrace innovation, working to proactively see opportunities.
- Fun – We have fun at work and enjoy a positive work environment.
SUPERVISORY RESPONSIBILITIES
This position has no supervisory responsibilities.
WORKING CONDITIONS
- Office/Hybrid environment in accordance with KLC policies.
- ·Travel: 10% or less.
PHYSICAL REQUIREMENTS
- Ability to lift up to 40 lbs.: Occasionally
- Standing or sitting: Continuously
- Moving: Frequently
- Reaching, writing, fingering, typing: Continuously
- Talking and hearing: Continuously
- Seeing: must be able to read reports and use a computer: Continuously
- Sitting for long periods of time: Continuously
BENEFITS
We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, paid parental leave, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which after one year of service the company contributes the equivalent of 8% of your base pay.
Salary Range: $52,836- $79,254. Placement within the salary range is determined based on years of directly relatable experience for the position.
The Kentucky Lottery Corporation is an equal employment opportunity employer. Our mission is to build a diverse, equitable and inclusive environment where everyone is valued. We’re all winners when we embrace our differences.
The Kentucky Lottery Corporation is committed to the full inclusion of all qualified individuals through all aspects of employment, and will provide reasonable accommodations, upon request, to assist with the job application or interview process, or performing the essential functions of a job. If a reasonable accommodation is needed, please contact Human Resources.
